I'll just trip back a bit.
You talked about the 38%, which leaves 62% of the market that we, as a competitive nation, have an opportunity to work on. How have you been able to garner the 38%? Have you been the ones, as a commodity organization, that have had to do the marketing?
We heard earlier from some other witnesses that they've had some Canadian-Japanese people who have come and bought their product. They really haven't marketed their product to the Japanese yet. Have you been able to market to the Japanese on your own, or is it basically that same sort of scenario, where there's been a relationship with Canadian-Japanese entrepreneurs or processors who have come and bought Canadian product?