As you know, Canada has a very strong manufacturing sector, especially in Ontario. Ontario, as I mentioned in my speech, will benefit in a very significant way in opening up new markets in Europe.
As you know, we're also leaders in terms of the auto industry. We're leaders in the area of plastics. We're leaders in the area of chemicals. There are so many different areas where we would like to open up new markets.
The European Union market essentially comprises 500 million consumers, of which 100 million would be considered coming from still emerging economies. That represents huge opportunities for business people in Canada to sell into that market. This is a new group of consumers who are looking to buy our products. One of the challenges is that we've had tariffs that have prevented us from having a level playing field in terms of competition.
There are also non-tariff barriers that prevent our businesses from competing fairly in the European Union. These trade negotiations are going to focus on both of those areas, not only the tariffs but also the non-tariff barriers that our companies have faced in trying to do business and to penetrate the European Union market.