The first one would be to travel to Yamanashi prefecture to visit some of the wineries. It is well worth the train ride from Tokyo. It's about two hours, and it's absolutely brilliant.
My real message would be to see the level of competition we are talking about. Some of the wine makers I represent are husband-and-wife teams who run their business out of the back...they hand-cork the bottles. This is competition that we needn't necessarily fear in a free trade and liberalized market.