Sure. The Japanese are very interested in quality. Food safety is certainly a part of it, but it's the quality overall, so they're prepared to pay a premium. In our small company, 70% of all of our production goes to Japan. Barry can talk about it, but one plant is dedicated to Japan. That's because they want something specific and they're willing to pay for it, and that's a very high-value proposition.
To bring that back to where the duties and the tariffs are and to how those impact it, if you look back a few years to when Japan opened the border up and went from a 50% to a 38.5% tariff on beef coming in from anywhere, consumption went up by about 70%. It became affordable to have high-quality meat imported, and the market expanded. That's a big reason we feel it's a very critical part of what we need to do.