The vast majority of the counterfeit products are coming from Asia. That's where we see them showing up in the marketplace. They aren't just showing up in the back streets of major metropolitan centres. They're showing up in high-level retail stores, in five-star hotels, and five-star restaurants. That adds additional supply to the marketplace, which puts a damper on the price of a unique product that can only be produced in very few parts of the world. Of greater concern is what is inside those bottles. Is it water mixed with sugar? Are there other chemicals added to that product?
In today's age of social media, if somebody got really sick or died from a product that was not icewine, but it was viewed as icewine, the media would have a significant negative impact on our ability to build our product back to where it is today. It's a serious concern from a health and safety perspective as well.