I don't know if we've missed the boat. I think we've just been slow to get on the boat. I think part of the allure for Canada is that within 200 miles of 80% of the population you have had the largest consumer society in the history of the world. Frankly, up until 2008, it appeared that it was going to continue endlessly. In 2008, there came a cliff, and everybody seemed to fall off that cliff. That caused, I think in large part, a shift in paradigm and an opportunity to review things and view things differently.
So while we're sitting at $5.1 billion in trade with India, that's up substantially from the $2.6 billion that it was just a couple of years back. I think Canada is starting to engage with India. I think the Prime Minister's recent trip to India highlights the importance that Canada is placing on its relationship with India. However, I do think—and I think you've heard it before in these proceedings—that we need to better sell “Brand Canada”. We need to identify what Brand Canada is all about. We need to connect Brand Canada with people outside this country. I think if we do that we're going to have an easier time delivering our goods and our services overseas.
I can't speak to the view of the commonplace Canadian person, as my friend Mr. Yuen has indicated in regard to the survey, but I think that's an important part of it. If we're going to move forward with a comprehensive economic partnership agreement with India, we need to ensure that we have a population that is engaged. If that means there's an educational process that needs to be undertaken, then that's what we should be doing as well.