We've been in India for the last 17 years. We have been taking clients to India who have been unsuccessful in marketing to India in the past and reintroducing them to India in a slightly different fashion, which has made them successful.
How important is the agreement? The agreement is important from an administrative point of view. A good example would be the seafood industry. The Trade Commissioner Service negotiated a six-month exemption from the Indian food authorities for the import of Atlantic Canadian seafood products, which gave an immediate impetus to seafood producers from the east coast. A single wedding in India can take about three container loads of lobster. That's a good example.