Well, I think there are many obstacles. The first is that it's far away. If you are exporting a hard good, the logistical problem and the cost of getting your good to the Indian market plays a role.
There's the consumer in India: very price-conscious; very concerned about certain foreign goods for servicing kinds of reasons; different tastes.
There's the uncertainty of the tariff; the caps that are placed on foreign investment; the sometimes obscure regulatory requirements.
All of these things make India a challenging place to do business, but all of the tools that the Government of Canada is trying to deploy in the Indian market will hopefully give Canadian companies, Canadian investors and exporters, more certainty, more transparency, and more comfort in terms of taking the initiative to try the Indian market.