I would add one thing: long-term play. When you go to different emerging countries, it's always interesting to see which automobiles they drive. It's almost always a reflection of who's been there first. The big car in China is the Buick. It's Audi for the members of the Central Committee. They take the Audi—they're selling them all now—but the Buick is a big name there. Why Buick, of all? They've been there the longest, and they've established brand equity there.
That's the key. We need to get in there so that the rest of Canada can follow.