That's an excellent question. That's the kind of debate we always go through in various round tables on the part of the Indo-Canada Chamber of Commerce.
To enhance or further a trade relationship, first you have to build the relationship. What has happened between Canada and India is that for the last, I would say, five to seven years we have taken so many good initiatives to bringing the relationship closer, and that has impacted. If we look at it that way, it has gone up almost 24% in the last two or three years.
There are a couple of things here. The first is profiling Canada in India so that they perceive Canada as a major trade hub, see the key strengths of Canada, and look at those economic opportunities. Number one is creating the awareness. That awareness happens on both sides, from the government level as well as from the business level. You have to create a kind of aura around the business community that they always think about when they're looking to source any product, whether they are thinking about the United States or they are thinking about any other country surrounded by that neighbourhood.
The second thing is the movement of people. If we look over the parameters of CEPA, one of the key aspects is that, apart from goods and services, the movement of people will be addressed as well. One of the key examples is the one Jason has just given, regarding the temporary visas for the IT professionals. In India, the IT industry is close to a $100-billion industry. In Canada, it's only a fraction of that. At the Indo-Canada Chamber of Commerce, we have some members in the IT sector, and a common complaint is that they are offering products and services where they can bring a lot of valuation, but if there is no free flow of people, it becomes harder for them.
Mind you, when people move here, even on a temporary basis, they bring a wealth of experience. They bring a wealth of connections. It's not limited to only one particular industry they are serving. They look for opportunities 360-degrees.
I think CEPA will help overall when we have more flow of goods, more flow of people, more interaction at the political level, at the business level, at the community level. It will strengthen that relationship, and the business will automatically happen.