Absolutely. It is a process where we need engagement at every level, engagement of the whole diaspora at the political, business, and civil society levels.
As an example, last year we started hosting various round tables with Don Stephenson to reach out to various business communities, with a particular focus on the SME sector. For Canada, if we look at the size of the economy, the contribution of the SME sector is huge. They need a lot of support.
We hosted a lot of round tables on that side. The chamber has been leading a trade delegation every year with a specific focus on the SME sector. In January we led a 65-company small and medium enterprises trade delegation, where we partnered with the Town of Markham. This year, again, under the presidency of Naval, ICCC will be leading another trade delegation in the month of January with the City of Brampton.
How do you fuel this overall environment? It's basically more interaction at the business level, at the industry level, and at the government level. If we engage all these levels at full stream, where some kind of activity is going on, I think we can gain a lot of attention.
You see, India is such a vast and lucrative place, where every second day you will see that some of the country representation is there to look out for opportunity and have some business deals. With that scenario, how do you gain attention? How do you reach out to business communities and say that Canada is not just a tourist destination; we are very serious about business and the kinds of opportunities that are emerging here?