Thank you, that's an excellent question, Mr. Hiebert. I set you up well for that.
There are a number of issues with respect to lumber in India. We had similar challenges in China. The first is receptivity. If it's not part of the culture to build with wood, first you have to get people familiar with the use of wood and wood products in building homes. A very large and growing middle-class opportunity is coming in India, but building the kind of wood-frame construction that we do is not traditional in India.
Even if it were traditional, because it's a tropical climate the issue of termites and how that wood is sustained in that climate is also problematic. Again, speaking of value-added, we would change the way we prepare and pressure-treat our wood. Dimensional lumber can be modified to be termite resistant, but if the culture is not to build with wood and they are suspicious of softwood lumbers in particular—they've had some problems in the past—then we have barriers of acceptance to overcome.
The next problem is one of cost. Shipping, getting it there, is obviously a cost. India is a long way away, but when you add the extra barriers of tariffs and every municipality adds their additional cost, it becomes prohibitively expensive. There are technical issues in the building culture and tradition.
We have wonderful success stories in China. The government, working with some of our member companies, Canfor and others, have gone to Shanghai and built buildings and subdivisions. They have trained architects and builders in China on how to work with wood and how to build with wood. Now we're starting to create a market for wood products in China. That started 10 years ago. It takes about 10 years, first to get the architects and the designers and then the construction companies comfortable with using the product before they start to make large volume purchases. This isn't an overnight success.
With respect to the use of dissolving pulp, we have Indian companies investing in Canada now to access our fibre for dissolving pulp for rayons and textiles. They are a mature customer for dissolving pulp. They're not a mature customer yet for the use of lumber.
I hope that answers your question.