It's an excellent question. It's not unique to the Indian market, obviously. At the risk of sounding like I'm repeating myself, the whole premise behind the Vision 2020 exercise of our members in the Forest Products Association of Canada is to move to that next level of value-added products.
The fibre in a tree can be used for many more things than just logs and timber. None of our members exports raw logs. That's not something we do. We have value-added as simple as two-by-fours, but as complex as the nanocrystalline technology, going right down to the cell level in a tree. Those complex carbon molecules that are in oil which are used to make polymers and plastics can also be extracted from trees to make door mouldings for auto parts. That sheen you see on hummingbird wings, and in lipstick as used in cosmetics, that comes from the forest fibre. On flat screen TVs, the nanocrystalline shimmer and sheen that you see, can come out of that nanocrystalline product of the tree.
Pulp mills are becoming chemical refineries and are further refining the raw material coming out of the tree to make many products. It's only the limits of our investment in innovation and our imagination that would impede us from going even further.