Promoting Canadian excellence is really an important factor. Students and parents in India think of the United States. They think of the U.K. They're incented to go to Australia. These patterns take place over time and over generations.
The opportunity does present itself, because of the number of outstanding Indian students who are looking for a place, to raise Canada's profile in key markets within India, to develop a social media strategy, to develop word of mouth, to be more effective in promoting a coherent brand of Canadian excellence in India and other emerging economies.