I think this is where some of the change is taking place in Indian society. A middle class is starting to rise in India. When you take 1.2 billion people, a very small percentage creates a fairly substantial number of people. I think what we have to start focusing on is targeting some of those high-value markets where Canadian product could be given a premium price.
I think in order to make it work, we have to have a rules-based system. I think it's fair to say, from some of the experience with trading in agricultural commodities in India, that it's been more about politics than about having a clear set of rules and an understanding of what is going to take place. I think that is core: having predictability when you start gearing up to supply a market. I think that would be critical, to build that predictability into any outcome of negotiations coming out of the Canada-India deal.