There's an opportunity. Where I see the first opportunity coming from is that a lot of construction is going on there in cement, because cement is cheaper. Steel is cheaper, too. Most of the buildings are going up in cement and steel, but all the interiors are wood. Most of the high-end finishes are from hardwoods. As I said before, the hardwoods are diminishing. The prices are going up. We can be very competitive in introducing our wood into that market area.
For the last 10 or 15 years I've been exporting the coastal species of hemlock, fir and cedar. They've been accepted, but it's taken a lot of work. First you have to find somebody who will work with you and introduce them into the project, but it's continuous. Once they get using them, they'll use them continuously.
I think the opportunity for wood framing will first come out of those high-rises. Where they put cement in the walls now, they could put in wood. It would be much more practical to make the room dividers out of wood, like 2x4s or 2x6s, rather than using cement walls. I think that opportunity exists for us.
They're working on it in China. I don't see why that opportunity....
We just came back two or three weeks ago from a trip to India. If you look at the cities of Mumbai, Bangalore, and Delhi, there are so many high-rises going up. It's just phenomenal. We had a meeting with architects and designers. The number of wood doors is phenomenal. Our wood is in the manufacture of those wooden doors.
Granted, they're experienced with hardwoods so they're using hardwoods now, but the opportunity to increase our market share is huge. We can't go anywhere but up.