It's both ends of the spectrum. Yes, absolutely. Again, the number is.... When consumption is lowest among the poor people, creating opportunities that will create some additional wealth will be helpful, but as I've pointed out, we also have the opportunity to grow demand, based on food being part of a solution to health challenges.
I think it's very interesting that some of these global food companies we're working with are targeting South Asia specifically, because they too see growth opportunities at the other end of the market spectrum.