I don't want to monopolize the discussion, but when we describe our company, we describe ourselves as having made a choice in 2009 to be from Canada. Our priority was to go to the emerging markets where GDP growth still existed. So I think any bridge that gets you from Canada, with the credibility of being Canadian, into those markets where there still is GDP growth at a real rate is helpful to the Canadian point of origin.
We have had no experience trying to use trade commissioners in the existing developed world. I'm thinking that if you were to add more senior contacts to the trade commissioner's resumé in the emerging markets.... In Ecuador, for example, our trade commissioner is a very senior person; the in-country person is very well-networked. That's probably more helpful in developing economies than in developed countries, and it might be an attribute of the seniority you'd seek in those trade commissioners.