When we look at the world today, we believe that Europe and China will be the large markets for what we do, which is the creation of innovative energy from waste technology, because they need to upgrade their infrastructure. In Europe there's a strong push to reduce waste in landfills and to bring in much better systems.
On the brand--to support what Chris said, which I thought was well articulated--Canada's environmental standards are particularly important for us. There's a sense that if you've gone through Canadian environmental assessments and regulatory frameworks, that's a very high standard that speaks well about what we do.
I'll leave it at that.