I think Canada has a very strong brand in a number of those markets. I mentioned Japan at the outset of my comments. We have over 40% market share of vegetable oils there. We have a very consistent, very valuable market for Canadian canola in Japan, one that we put a lot of effort into when we're working with the Japanese importers. It's very valuable for the Canadian farmer. That 40% market share of vegetable oil speaks to the brand that Canada has. It shows that we are a reliable producer and exporter of a consistently high-quality product, vegetable oil, that they can use for cooking in Japan.
What can we do there? I think, sir, what we can do there is exactly what this committee is all about: to look at ways we can reduce tariffs and add predictability to the trade environment. We're very confident and Rick's producers are very confident that if we're able to export to those markets without any barriers, our product is going to prevail. It's a high-quality product. It's the healthiest vegetable oil available in the international markets. It's free of trans fat. It has low saturated fats. It has the good fats that are good for you. It can be used in all kinds of applications—in cooking, in preparing food, and in processing food. So it's just a terrific product.
If we are in a tariff-free environment with predictable trade rules, Rick's farmers and our exporters are going to sell more of it.