We worked closely with the Invest in Canada bureau as part of the Department of Foreign Affairs, Trade and Development and we worked closely with the three posts in Europe: the embassies in Madrid, the Hague, Rome, and the consulate in Milan.
All had significant interface with us. We gave the benefits or profiles of our individual cities and the types of businesses we were looking for. They had their own screening processes. They had their own databases. They hired lead generators in some cities. So I think if we look at what kind of groundwork was laid, there was a considerable amount of work done for those meetings.
In addition to the meetings, there was a seminar delivered on Canada and its benefits as a place to invest in each of the three cities. So there was an exceptional amount of work done.
We're keeping going with that work by contacting the individuals who talked to us. A significant number of the companies that met are planning a visit to Canada, and certainly in economic development one of the key things about selling Canada and selling an individual region is to actually get the person there. Everybody says they're the best place in the world with the greatest opportunities, while we actually are.
So there was a lot of commitment made by those companies. Our organizations such as Invest Ottawa have made the commitment to follow up. Our posts have made the commitment, so I think there was a significant amount of work done to lay the groundwork for future activity.