Last month I read one of the op-eds you wrote for The Globe and Mail, in which you said:
Strategically, the CETA will give Canadian firms an early mover advantage in the EU market relative to their American competitors, whose government is currently negotiating its own trade pact with the EU.
You also mention that the CETA is not just about moving products to the EU but about the services sector activity by Canadian companies on the ground in the EU.
So what should companies be doing between now and the implementation? What should they be doing to take advantage of this early mover status? Of course, if they do not lay the groundwork, there will be times when they find themselves left behind.