Thanks, it's a pleasure to be here. Thanks for the invitation. I remember when we started on this process in 2006, every six months the composition of the committee changed. It's nice that there's been some stability over the last few years.
I want to talk about the geopolitical implications of this agreement. Now, I will echo that our organization supports the position of both women and their organizations, although it would be indirectly through our membership, composed of companies that do the primary research. We are supportive of the intellectual property provisions, but we're much broader than that.
As an association, we're funded by 50 Canadian and European companies. In pretty much every case, these companies have significant operations in Europe or Canada. If they're a European company, they have significant operations in Canada and vice versa. We've been active on this file for several years. We also have the written support of about 120 chief executives of the biggest companies from Canada and Europe, so it's quite a broad coalition.
I'd be happy to answer any questions about the specific benefits of the CETA for different industrial sectors, but, as I said, from a geopolitical perspective, Canada is a country that exports two thirds of what it produces. Obviously, this agreement is going to be offering what Canada needs, which is access not so much to a new market but a market where substantial opportunities are still available.
But the more important part of this agreement, or at least as important part of this agreement, and where it is groundbreaking, is the way in which it goes behind the border. That reflects the reality of business. Here I will cite the example of centres of excellence, though I don't know if it's a concept the committee is terribly familiar with. Take a company like Bombardier. They produce one thing in one location, taking advantage of the favourable conditions that that location provides. For example, they might make landing gear in one place, assemble fuselages somewhere else, and rolling stock somewhere else. That's what's characteristic of international trade. Over half of international trade now is components that pass back and forth through a supply chain. In many cases, they go back and forth many times and value gets added increasingly until you have the final product.
The way we tend to evaluate our exports is by taking the final product to customs and then assigning a value to it. But the problem with this analysis is that a lot of trade has already occurred in creating that final product. Even if you have a low tariff, even one around 2% or 3%, it gets added every single time. Implicitly, it's a tax. You may say, “Oh well, the final product exported has a 5% tariff”, but it may have embedded tariffs of 10% already, so you could be looking at a 15% markup. Removing tariffs does matter. But if these products are moving back and forth through supply chains all the time, then moving your people matters, having your investments protected matters, and having access to things like proper procurement and protecting your intellectual property matters. That's why this CETA is so valuable. It tackles all of these issues.
I just came back from about a week in the European Union. I was in London, Brussels, and Berlin in particular. Sometimes people say, “Oh well, CETA doesn't get a lot of press, it doesn't get a lot of coverage over there”. On the street, that's probably true, and the attention is focusing on the negotiations with the United States. But certainly from the point of view of continent's decision-makers, CETA does matter very much. It shows that Canada and the EU are making common cause, setting progressive terms of trade. The WTO did manage to achieve an outcome, although fairly a limited one, and I think it's the type of ambition we should probably get used to in terms of what we could achieve with lesser-developed economies or emerging economies. In some cases, they have emerged, or some parts have emerged, some parts have not. I think we need to temper our expectations as to what we can achieve with those economies. Certainly, we're not going to be able to do the same things with those economies that we're able to do with the European Union and vice versa. For an example, if you look at Brussels, they see CETA not only as an important agreement in its own right—a breakthrough on all these fundamental issues that characterize 21st-century trade and investment—but also as a template for their future negotiations, notably with the United States of America.
The reason this is so important is that a EU-U.S. agreement will have a very profound impact on Canada as well. It will clean up a lot of the outstanding rules-of-origin-type issues within the Canada-EU agreement. But also it's an opportunity for us to modernize our relationship with the United States. Sometimes when you can't do things directly, you have to do them through other vehicles. We've tried for many years to do things directly with the United States. There has been some success, but you can't do these things in the same way you can do them in these big comprehensive negotiations.
So CETA positions us well with the European Union. It gives us preferential access to the EU market and to the U.S. market. We've also created the template for the broader NAFTA-EU integration that's ongoing. This is an opportunity we should also grasp.
In particular, when we're in the European Union, we should be selling our expertise not only in how we've been able to deal with the EU but also our experience in dealing with the U.S.—in negotiating the FTA with the U.S., in negotiating NAFTA, in dealing with the executive, in understanding that in the United States you have to deal with both Congress and the White House. It's not all one and the same. Sometimes that's a message the Europeans aren't terribly familiar with.
Going back to the negotiations with Asia, there's a lot of talk to say, well, Europe's kind of a slow-growth market, so we need to be focusing on the Asian markets. Yes, we do. We have to be focusing on the Asian markets as well as the European markets. But we also have to be realistic about what it is we're able to do in the Asian markets.
My take on it is that in many cases we don't need a free trade agreement to sell them the things we want to sell. That's a question of business going out and developing those markets and Canada developing the infrastructure to get our product to those markets and to take advantage of those markets.
Let's take China as an example. Yes, it's a rapidly growing market. Yes, there are opportunities within the market. But if you participate in China, and let's say you need to have a foreign partner, you have to share your intellectual property. It's not protected. As many times as not, that intellectual property gets taken or stolen and then gets used against you.
So there are opportunities, but there are also pitfalls in those markets. Let's also look at that. Let's continue to focus on those markets but let's realize that this is not a reality that we will have to face in terms of dealing with the European Union. That's very reassuring. It also underlines that what we've negotiated with the European Union is something that's very much based on shared values, shared levels of development, shared institutions, and shared outlooks on things. It's very much a negotiation amongst partners, a negotiation of equivalency. It's not a race to the bottom.
To recap, I think the CETA, in and of its own right, will bring significant economic benefit, but it positions Canada to be a leader in international trade, both directly through the Canada-EU agreement but also by giving it an integral position in the NAFTA-EU integration that's ongoing. It's also an integration that will force the Asian countries to come to the table and negotiate seriously for fear of losing out to what, if it's completed—I'm talking NAFTA-EU—will represent over 60% of the world's economy and be by far the largest agreement ever negotiated.
We should take this thing at face value, but we should also see what it offers down the road, and what it offers potentially down the road is very significant for Canada.
Thank you.