Absolutely, because it's a coalescing point. First, it's for multinationals to actually get a glimpse. It's much easier when you have a hub. You can actually take them around to the companies fairly easily, in terms of the things that they might be interested in. Second, it provides an education foundation, where we can actually help with their ability to understand what it means to be in export markets, how to grow something competitive globally.
To your earlier comment, the nature of technology—and having been an entrepreneur for the last 15 years—is about failure, and it's from that failure that we breed success.
So I think, in the end, this is a win situation for everyone involved.