Actually, that's really changing. We have the small production facility on the farm and we have never gone down the road trying to sell our product in a grocery store. They have come to us. Whole Foods Market sells our cheese. Choices Markets, all the higher end stores in Vancouver and the Lower Mainland have come to us specifically and asked for our product. They are giving us that shelf space.
On February 3rd, 2014. See this statement in context.