Once again it's the consumer who's buying the product. If they're encouraged to buy one product over another, or if they're allowed to do comparisons and Canada's Canadian cheeses come out on top of the comparison, or if there's a lot of work done to support local and to encourage people to buy local I think that.... I mean I know in cheese shops, there's one I just heard about this morning in Calgary, people go in and there are 70 or 80 different kinds of European cheeses and the customer said, “But don't you have any local cheese? We want to support local.” So if that's supported then the threat of incoming European cheeses isn't as great because it's the consumer really who chooses.
On February 3rd, 2014. See this statement in context.