My understanding, having talked to them, is it is going to be pretty much a wash. While the cheeses will be inboard competitive, it's not going to actually hurt the dairy farms themselves. If anything, that may have an impact upon the big producers, such as Saputo for instance in Abbotsford, that actually make the cheese.
I think the flip of us sending Canadian cheddar abroad—I don't think we can keep the orange dye in it but there will be a white cheddar that's sent aboard—and other things will actually force us to be more innovative and infiltrate those markets. Again, my understanding from talking to local producers is the rules of supply management are stopping them from getting into those other markets because they have a quota that they can produce. They're penalized if they produce over their quota.
So if we're able to take that extra product and use that for export, I think that they'll win. The market has been flat as I understand for about the last 20 years, according to the dairy farmers I've talked to.