I do. Actually I have a thought that's more in relation to Canada as a whole. One of the things that we have to consider is the brand of the Canadian maple leaf, the brand of Canada. It is seen as being one of the cleanest, one of the most pure. It has good branding across the world.
Abbotsford, like I mentioned, in the third most culturally diverse city. Coincidentally, we're far enough outside of metro, so we're actually considered our own metropolitan area. Yes, go figure. We're the third most culturally diverse city in Canada. We're very much like Canada. Our diversity is our strength. The reason that is a strength is that we have connections and toeholds and relatives in virtually every country in the world. That is a huge leg-up. We have already built-in connections. We just need to be able get into those so that we can find ways to infiltrate those markets, in my opinion.
We are educated. I took my education in the United States. I have to be honest, up here I'm kind of middle of the road, but down there it was a walk in the park. We are better educated than our neighbours to the south. We're better educated than most countries, actually, if you take a look at the statistics. That diversity, that innovation, and what I believe is that Canadian entrepreneurial spirit and spirit of just surviving, the country itself breeds in that ability to find ways and niches to take advantage of.
You take our Canada branding. If you find a bunch of items in a store, there is a preference, I believe, to buy Canadian.