Promote the successes. In true Canadian fashion, we don't talk a lot about our wins like we should. We have some very interesting Canadian companies that are doing significant things in the European market. I just think if we promote those successes, that's the number one step.
The other thing is to work more closely with organizations like ours. We touch 7,000 companies a year across the country in terms of access to information. If we could work and increase our organization and alignment with the Department of Foreign Affairs and with EDC, and I would say strategic trade assets that the government's already deployed, then we could start to get leverage flow of companies into these markets.