I have the advantage of coming from a German family, so everything is quite regimented in terms of performance, recipes, and such. Our family started in 1844. We came in 1954 to B.C., and we will be 60 years this year in this province. At the end of the day on our side, obviously passion is absolutely the word, but likewise, we've always been prepared to take less in terms of profitability in order to produce what we think is a better product.
On February 3rd, 2014. See this statement in context.