Actually, what's great about that is that we stumbled on the fact that our products are both gluten- and lactose-free because consumers came to us and told us that ours was the only product their children could eat. We figured out what lactose intolerance and celiac disease were and so forth. The reality was that the product we were making was essentially clean because we were trying to make it the best product it could be, and that pushed us in that direction. We didn't strategically set out to be gluten-free, but because we had a mandate about the quality of our product, we didn't try to cut corners, which in our industry is generally where lactose and gluten are utilized. We do have a large innovation department that is always tweaking new recipes.
On February 3rd, 2014. See this statement in context.