We do that as well. Now that the exchange rate is where it is, all of a sudden the south looks a lot more advantageous than the east. We're growing in the eastern Canadian marketplace.
The real challenge for our business, and I suspect perhaps for Debra as well, is logistics. Freight costs across the country are exorbitant. I can land product here from Germany and by rail cheaper than I can ship product to Toronto by freight truck. That's the challenge for this market.
Likewise, the competition in the Ontario marketplace, due to its size, is real, so our objective is how do we.... We're a larger size of business, but we share the platform in that we want to be unique in what we do. So we'll go after the east. We sell from coast to coast now, but for us it's about finding the right niche markets.