If I could speak to that just for a minute, one of the things that you see more and more is the heightened interest in demand by consumers around food safety. There is no system in the world that allows you to regulate, particularly in the case of Canada, the dairy and poultry products like the supply management system does. Yes, we are being regulated to death, but on the other hand it does provide you the comfort that you are getting what you're asking for and that you can control what is being done at the farm level, and all the way through that value chain.
Just off the top, I would say that is an extremely strong strength of the supply management system.