The U.S. has been trying to implement country of origin labelling, or COOL as they call it. I think it's important to the consumer. As an importer-exporter I don't know if it's necessarily that important, but I think the consumer has a right to know where that product came from. But then again it's extremely difficult to do that. We look at cattle that may have been born in Hawaii. They're shipped over, raised on farms in B.C., sent to Alberta for finishing, and possibly slaughtered in the U.S. So what do you call them? Cows. That's a good answer.
On February 4th, 2014. See this statement in context.