Members of the committee, I am very proud and honoured to be here today, so thank you very much.
Canada's technology triangle is an area that is geographically known as Kitchener-Waterloo-Cambridge and the townships that surround it. It's a unique community that has grown to 550,000 people and is growing to 750,000 people in less than 20 years and probably one million before 2050. It has some very strong sectors and a diverse economy. We have advanced manufacturing, information technologies, food, finance, and education, among other sectors.
CTT's mandate is to attract foreign direct investment and to assist our export-oriented companies to expand abroad. Likewise, we look to the Government of Canada to help create jobs and opportunities for our companies by ensuring the right kind of market access for our companies to be able to go global and be competitive and grow prosperously.
Accordingly, our region is very interested in this CETA with the European Union which the Prime Minister announced on October 18. As we understand it, CETA is actually going to be our biggest and most important bilateral free trade initiative since NAFTA.
In fact,with NAFTA, Canada has the greatest advantage because we have 28 EU states as well as the NAFTA members. If you do the arithmetic, they represent around 900 million consumers in the EU and North America. That's quite a lot of people that we can service. We all know what the benefits are of bringing NAFTA into play. The U.S. is our greatest trading partner and Canada and the EU also have a long history of economic cooperation.
Comprising 28 member states with a population of over 500 million and a GDP of $17 trillion, the EU is considered the world's largest single market, representing Canada's second largest trading partner and the second largest source of foreign direct investment.
In turn, we look to the EU as being our third largest trading destination and our fourth largest source of FDI, foreign direct investment. We understand that CETA is going to cover 98% of the EU-Canada bilateral economic partnerships, including all sorts of comprehensive trade, IP, HR, subnationals, government procurement, and so forth.
With all these sectors involved, we understand that about 9,000 lines of tariffs are to be dealt with over the next two years. That's a big job. According to our report, we stand to benefit significantly from this. That is what makes members of our Waterloo region industry sectors take notice.
Our region is a leader in research and innovation and contributes towards the production of advanced manufacturing goods, including automotive, medical devices, scientific and precision instruments. It includes companies like BlackBerry, whom you'll hear from a little later today.
Our Canadian auto industry, such as Toyota and others in Cambridge, is highly dependent on trade. From an automotive and manufacturing perspective, we'd like to see the CETA agreement provide market access opportunities for our automotive sector and manufacturing sector, increase our export opportunities to Europe, and remove the tariffs with flexible rules of origin that make benefits for the OEMs, original equipment manufacturers, and the parts manufacturing companies.
CETA is therefore expected to eliminate most of the existing EU tariffs on advanced manufacturing products, medical devices, and so forth. This is an area which our community is well known for. Advanced manufacturing and related represents over 22% of our employment base. That is 56,000 workers. Nationally that is a pretty significant number considering how small our community is. It employs 400,000 and contributed over $42 billion in 2012. This makes a very important aspect of our economy in our society so it's very, very important for us.
Of course, we haven't seen the details, and the devil is in the details, especially in some of the agricultural and food processing industries. We want to learn more. For instance, the topic of cheese keeps coming up in every meeting that I've gone to. We'd like to hear a little more about how that's going to work its way through. As we understand it, once CETA comes into force, almost 94% of the EU agricultural tariffs will be duty free and CETA will immediately eliminate existing EU tariffs on food processing and beverages.
This should make our food and beverage products in our community and across Canada even more competitive in Europe, establishing a new base of opportunities for increased sales and market access throughout the EU.
As you know, the Waterloo region is well known for its unique collaborative innovation and its tech ecosystem. IT boasts approximately 30,000 ICT workers in software development and services, digital media, web, microelectronics and so forth. The Canadian exports of ICT products to the EU can face tariffs from between 1% all the way up to 14% on certain products. Our understanding is these tariffs are expected to be eliminated. This is an amazing opportunity for international commercialization and export by our nearly 1,000 tech companies and significant start-up community that's in our region. This will help not only the Waterloo region innovation and knowledge workers, but nearly every knowledge worker in every corner of our country.
Finally, the Waterloo region has a strong services industry, ranging from wealth and management services to architectural, engineering, environmental, and technical services. It's also a huge opportunity across Canada, accounting for 70% of Canada's GDP and employing over 13.6 million Canadians who export these services to the EU for a total or $14.5 billion annually. As barriers to entry, citizenship, ownership and investment restrictions act as barriers to exports of services, it will be extremely important to eliminate these restrictions in order to grow our services sector in Canada.
Canada's technology triangle works also with what we call pan-regional and pan-Canadian alliances. One of those is Consider Canada's City Alliance which works very closely with Invest in Canada and represents 12 of the largest cities across Canada including the Waterloo region. CCCA, as it is called, is focused on attracting foreign direct investment to our communities. Successful trade agreements like this one will offer EU and Canadian investors greater certainty, transparency, and a protection for their two-way investments, which is really important in fostering greater long-term prosperity and jobs.
Of course, through consumer opportunities we'd all like to see our new shiny BMWs in our driveways.
Recently, at the international function that Waterloo region held with our local ambassadors, I recommended that over the next two years, while CETA is being finalized and ratified, our community should take advantage of this time by becoming more familiar with the opportunity and strategize how best to organize the community and its sectors to leverage this agreement's full potential.
Soon our region is going to be taking on its first region-wide economic development strategy. We expect, by the way, to leverage this agreement as a key aspect of that new strategy. It's also going to be an opportunity for us to look at some of the negative issues and we're going to suggesting across Canada that communities undertake a similar kind of program in order to take advantage of this once-in-a-lifetime opportunity.
In November I travelled with Mr. Jayson Myers of the CME and Invest in Canada and CCCA to Madrid, Amsterdam, and Milan to promote this agreement. I spoke at two of these locations about similar topics around the Waterloo region.
Finally, we recently met with the EU ambassador—yesterday, in fact, at a luncheon in Toronto. She reminded us that the EU is the largest trading bloc, the largest fully integrated market and highly competitive environment. Paraphrasing old blue eyes, Mr. Frank Sinatra, she said that if you make it happen in the EU you can make it happen anywhere. That's a real nod to our Canadian products. We believe that our Canadian products, when given a challenge and the right opportunities, can succeed anywhere.
In conclusion, CTT wishes to ensure that you have good completion of this agreement. We hope that, through good luck and Godspeed, you're able to do this for all of us.