It's a great question, and thank you.
Our objective is really around sustainable, profitable growth. Even though we've been conducting our business in Canada since 1954, and we've been conducting our value-added advanced materials research in this country since 1974, our objective is really to grow investment. We don't necessarily take comfort in the status quo of our business, and our business is changing. The nature of our business in 1954 and even beyond that in 1974 is far different currently from what it was previously. As an example of that, traditionally our business was driven by generating profit and revenue from selling technology hardware that puts marks on paper. The Xerox brand has been made world famous as a result of the art and science of basically selling boxes that put marks on paper.
About 15 years ago, well over 85% of our revenues was generated by the sale of those technologies. Today, I stand before you representing a company that has less than 50% of our revenues generated by traditional hardware technology sales worldwide. We are moving into the distribution of services and advanced business process outsourcing.
The short answer to your question is that our markets and the nature of demand are changing, so the nature of the research, development, and engineering that we have to do in this country is changing as well in order for us to maintain a competitive edge against our external competitors. Indeed, the most intense competition for foreign direct investment for my company is internal versus external. As I mentioned in my remarks, there are no other companies that are doing this type of research.