If you are a shopkeeper, of course, you are going to sell the cheese that gives you the highest margin. That is just human nature. It is as true for the consumer as it is for the seller. Ultimately, the shopkeeper wants to make money. I have to tell you that, when cheeses come into the port of Montreal, their average price is $10 per kilogram. In the dairy industry, that barely covers the price of the milk necessary to make 1 kg of cheese. Let us be clear on that; I am talking about those who use only milk to make their cheese.
On February 25th, 2014. See this statement in context.