I am sorry to give you that impression, but, to a certain extent, I feel that it is quite realistic.
As I was telling you, the current average price of products coming in is C$10 per kilogram. When they get to market, those products sell for about C$30 per kilogram. So you are going to end up with fine cheeses, like cave-aged Gruyère, Comté, Cantal, or Salers. Those are all French cheeses with high added value. They will compete with our cheeses like Louis D'Or, which has won a lot of prizes in Quebec, in Canada and in the United States. It retails for $65 or $70 per kilogram.
Louis D'Or is a Gruyère-style cheese that compares well to Emmenthal, to Comté and to all those cheeses. Consumers may well like it, but they are rational too.
We have done a lot of work in recent years to develop our consumer market. With such a price difference, we are going to lose it quite quickly. That is certain to happen because those products are going to literally invade our markets.