That is one of the problems our sector has. Whatever people have said, cheese consumption in Canada has not gone up. That is also mentioned in the document I submitted. The amount of per capita cheese consumption in Canada has plateaued at around 12 kg. Of course, you will tell me that the amount varies with the population. If the population increases, consumption will increase as well, of course. But in terms of production, the figure still remains the same.
Consumption of fine cheese in Canada has been stagnant for the last five years, and that is a problem. It is also why companies like Saputo are inevitably turning to other markets and making acquisitions overseas. I am not really familiar with the great Saputo family or with major companies like Agropur, but I can see that they are looking more and more at diversifying their markets and at targeting international markets.