They had a completely different perspective. It was a small operation. It was not large in the amount of production that they had, but they viewed this as an opportunity to get their product into a much larger market.
Could you explain these different perspectives? On the one hand we have a small operator on the west coast of Canada eager to get into the European Union, eager to tap into the demand for local food. Now, there are many people, for example in British Columbia, who like to buy local, support farmers, all those sorts of trends that we're seeing in retail, and I'm wondering why the different perspective.