Perhaps there could be more challenging countries to trade with in terms of the competition you might face in that market. That can be in terms of very high-performing companies in that market, or it could be because of poor institutional environment or perhaps the relationships between the state and companies in that market that work against Canadian companies.
The best solution for addressing bad trading partners is to sign a trade agreement with them, because you can use that agreement to get a treaty between the two countries, a legal framework, that allows you to challenge various unfair measures that disadvantage Canadian companies.