When we negotiated in 1988, the great benefit to Canada from the bilateral agreement with the United States was going to be dispute panels, dispute resolutions. That was the Canadian lawyer enabling legislation. That meant that any Canadian company had to have a law firm in Washington working on its behalf. A law firm in Canada had to pay for all these disputes if they were challenged by American companies, which love to sue Canadian companies when they are successful. We got involved in all this.
At the WTO it's all free. There are no lawyers involved. It's civil servants who do the trade adjusting, and the companies rely on the trade commissioner service to help them out rather than having to pay.
If you have a smaller Canadian company that's phenomenally successful and it is actioned by a European company, the company can go to the WTO and be represented by Canada, and it doesn't have to pay ruinous fees in order to settle out of court.