I think it takes on some that have long been identified as barriers to entering foreign markets. By referring to the tools we have, the trade commissioner service, Export Development Canada, the Canadian Commercial Corporation, Business Development Canada—all of which are a big part of the global markets action plan.
It talks about taking care of the information barriers. In other words, information about what your export requirements are: what steps you have to take; what kinds of market opportunities exist abroad; how companies can establish relationships with local partners, suppliers, customers they don't know beforehand; how they can finance the risks associated with exporting—whether that's exchange volatility, political risk, and counterparty risk. Also, overcoming cultural barriers; overcoming issues related to changes in government policy, so ensuring that we have strong advocates for Canadian companies to host governments where they're doing business—all of those types of barriers are certainly part of the target barriers that the GMAP addresses.