There is some evidence that heads of state visits can sell things like Boeing, Bombardier, and Airbus. That can work when the heads of state show up and Bill Clinton can get the United Arab Emirates to buy an extra 747, but I don't think that should be the priority for Canada. I think the priority should be to address the deficits that the small and medium enterprises have. I think that's done not by heads of state but by the consular missions.
On May 15th, 2014. See this statement in context.