Perhaps I can pick up on the follow-up side because it's more than just measuring. It's also poking the companies. Basically someone comes out and looks promising, but they've gone back, and you haven't heard from them, so follow up and say, “Hey, I thought you were going to do something out here. What happened?” That just keeps it top of mind for the SMEs.
You made the point about the trade commissioners being there for only a short period of time, but really, bring to the fore the locally engaged staff because those are the ones who know what's going on. If you can bring them more in touch with the Canadian SMEs as well, I think that would be very helpful.