It would be dollars, it would be percentage. I would have the trade commissioner service on the ground keeping track of who's come out, what have they done, and following up. This is an example from my own experience. A Canadian company went out to Thailand, made a deal with a Thai company to sell tiles. The Thai company was very happy. The Canadian company went back and, exactly as you said, had fires to put out and totally forgot about Thailand.
On May 15th, 2014. See this statement in context.