This approach with the consular and trade commissioner on the ground permanently is also more conducive to SMEs, which you've both identified as an area we can really increase our exports in, if we get that 10% of SMEs that export most to the U.S. Even if we doubled it to 20%, it would be huge.
Professor Head, on the big trade missions, many of them were the large companies that already had the contract signed, as you said. You broke it down as being the large companies don't need the supports—like the trade commissioners—that the SMEs do.
Do you see the GMAP helping SMEs much better than the Team Canada large missions?