From the very beginning, we were focused on achieving for Canadians a balanced outcome, and when it came to dairy, clearly, like the GIs that Mr. Davies just referenced, the EU had a keen interest in improving its access to our cheese market.
For us, we had other areas of key offensive interests where we wanted to secure outcomes, which we have secured, by the way, so this is what we did. We said to the EU that we would provide it with an additional 4% access to our market for cheese, understanding that at the end of the day, 92% of all cheese consumption would still be produced in Canada. What did we receive in return from the EU? We received unfettered access to their dairy market.
On top of that, of course, there's also the fact that the cheese market continues to grow in Canada. It's somewhere in the order of 1% per year. When you look at 4% over four years, all of that additional cheese access from the EU would actually be absorbed by additional growth in our domestic market. We believe this is a very good outcome for Canada. It's balanced and achieves unlimited access to the EU market. We're now encouraging our dairy producers to start looking at this market of 500 million consumers and find new creative ways of accessing that market, because we know Canadians can compete if they put their minds to it. We make some of the best artisanal cheeses in the world. Quebec is known for its artisanal cheeses, and we're asking why it would just sell to Canadians. There is now this huge market over there in the EU. Quebec should take advantage of it.
Again, we believe we've achieved a balanced outcome that truly serves the long-term interests of Canadians.