Predominantly, it is the Chinese market that we're forecasting the growth from. TIAC serves the role in Canada of being the registrar of the approved destination status program. We've been working across the country in embracing cultural.... It's more of a cultural engagement from a tourism perspective, and being able to provide the creature comforts, so to speak, and ease that cultural gap—the way we conduct business, the foods that we eat, and everything we do in Canada—for those coming from China, particularly. We have a consultant who works with our organization. She goes across the country, working with destinations—she just came back from the Yukon—helping develop that capacity to develop a destination where we're going to be able to provide those services to the travelling public.
On February 4th, 2015. See this statement in context.