I think the financial services that EDC is now providing internationally, in terms of some of their pull strategy, to provide opportunities for Canadian companies to connect with larger companies, are unique. I can tell you the U.S. Ex-Im Bank is fighting for its life, let alone for the development of services that respond to the issues that their members face.
Canadian Commercial Corporation is unique in the world. There's no other organization like this, and it is one of the best kept secrets. The ability of the Canadian government to contract directly, not only in the defence and aerospace fields but in major infrastructure projects, again, is unique. It provides a tremendous opportunity for Canadian companies to take advantage of that.
I don't think we're necessarily behind in our strategy, certainly not in terms of our negotiations. CETA sets the standard for international negotiations. I don't think we're behind in the services that we offer. What we are lacking, I think, is an engagement strategy with some of the smaller companies, and that's not just a matter of culture. It's a matter of being able to help them manage risk, de-risk what is going on in their businesses in international markets. That, frankly, is a service that some agencies provide. We have a lot of work to do in the preparation for Canadian exporters, and both our organizations are looking at that. That, if anything, is where we tend to fall behind, and maybe in one other area, which is getting out and championing how darned good Canada is as an investment location, how good our products and companies are, and how good the Canadian brand is.
I speak to one of our members who has a great business strategy. One of the fastest-growing sectors in Canadian manufacturing is our textile sector, all high-end, really good materials and great design. They've got a great business model. They can gain more customers internationally and increase their price just by saying they're Canadian, and that is indicative of our presence around the world. If the federal government could focus on anything, it's how, even in air agreements, we improve the brand that Canada presents and hook that up to the commercial opportunities that are already there.